Press releases

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 For Immediate Release
Alli Matteo/Coyne PR
(973) 588-2232
Christine Azzolino/Coyne PR



The Evolution of the Board Game Is Upon Us!
Identity Games Brings The Traditional Board Game Experience to Life with
Innovative iPad Accessory - GameChangerTM


The Netherlands (February 12, 2012) – Just in time for Toy Fair 2012, Identity Games – an international award-winning game creator, producer and publisher - introduces a true “game changer” to the board game category.  Presenting GameChangerTM – a groundbreaking innovation in game play.  GameChanger is an electronic, multiplayer game board that works with the iPad.  Featuring interactive animation and sound, GameChanger adds a whole new dimension to the traditional board game by creating a different experience every time you play.

The GameChanger, which is an app-based accessory “Made for iPad,” is very simple and easy to use. Kids are given the option of playing 6 different games; The Magic School Bus® from Scholastic or Animal Mania, plus 4 action games. The iPad simply slides into the GameChanger cradle, and one of the included game skins can be placed on top of the board.  Parents can download the App, which is free with GameChanger purchase, and then the family fun can begin! 

“The GameChanger is going to revolutionize traditional board game play,” said Emile Kalis, Creative Director, Identity Games.  “By bringing together the best of both worlds – board games and the world’s number one tablet, GameChanger offers an entirely new gaming experience for the family that is both fun and educational.” 

With GameChanger, the electronic game board and the iPad screen become one, and come alive with a simple touch. The game pieces themselves interact with the iPad, which asks questions and assigns tasks, so players always know whose turn it is. A “spin” of the wheel on the iPad lets players move their pawn across the game board. Since the game board and the iPad are connected, all game play is completely guided and tracked. 

In The Magic School Bus® game from Scholastic, kids can join Ms. Frizzle and her class as they play, learn and discover through fantasy and science. As young ones move across the game path, they will travel and see the world, learning fun facts through different video clips and questions.  In the Animal Mania game, it’s a crazy animal mad house! Young explorers will travel the world across different continents and time periods, learning about animals, their habitats and behavior.  Kids will meet mammals, sea creatures and even prehistoric dinosaurs as different animals challenge them along the game path. With trivia questions, fun tasks and entertaining riddles, young explorers will learn about animals in a whole new way.

The GameChanger comes with the electronic game board, four game skins (Scholastic’s The Magic School Bus and Animal Mania), four game pieces and free App download.  It is recommended for children ages 6 and up, and has a suggested retail price of $79.99. It will be available at retailers including Toys“R”Us, Apple Stores and  Additional games will be available shortly.

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About Scholastic

Based on the best-selling Scholastic book series written by Joanna Cole and illustrated by Bruce Degen, The Magic School Bus is an Emmy Award-winning animated television series that has been seen in 39 countries in 16 languages. Now in its 17th season, it currently airs on the Qubo Channel in the United States. With more than 58 million books in print, the brand has won numerous industry excellence awards, including two Emmys for Lily Tomlin (for her portrayal of Ms. Frizzle in the TV series), five CINE Golden Eagles, a Parent’s Choice Gold Medal, a National Conservation Achievement Award, an Environmental Media Association Award, and an Annenberg Public Policy Center Award. The series has been a favorite venue for guest celebrity voices as well, including those of Dolly Parton, Wynonna Judd, Dabney Coleman, Bebe Neuwirth, Tyne Daly, Swoozie Kurtz, Rita Moreno, Ed Asner, and Tony Randall, among others. The Magic School Bus book app for iTunes debuted for the iPad™ earlier this year and was awarded 4 out of 4 stars by USA and an Editor’s Choice Award from The Children’s Technology Review. A live show entitled “The Magic School Bus Live: THE CLIMATE CHALLENGE” will launch later this fall.

About Identity Games
Identity Games is an international award winning game creator, producer and publisher.
The company was founded in 1992 and specializes in personalized games for B2B, for consumers and distributors worldwide. The mission of Identity Games is to make innovative, creative and educational games for every business, family and market and exceed customer expectations by delivering high quality games at the best possible prices. Identity Games has entered the US market in 2010.

Contact Identity Games: Emile Kalis at



"Made for iPad" means that an electronic accessory has been designed to connect specifically to iPad, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPad may affect wireless performance. iPad is a trademark of Apple Inc., registered in the U.S. and other countries.